September 9, 2026Web & BuildBuild Notes (6)
Why we prototype in Next.js for launch-ready brands
Next.js agency websites let us ship server-rendered pages where positioning copy and case proof arrive in the first HTML response. Client-only shells can look polished in demo meetings while hiding the brand from crawlers and slow first paint.
When do we choose Next.js?
Editorial cadence, structured content, performance requirements, and handoff to a stack the client can host on Vercel or similar without plugin fragility.
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