Findings

Point of view on brand, naming, and identity. One idea at a time, quality over schedule.

Oct 7, 2026Studio POVSocial Systems

Social templates fail when strategy never happened

Social media brand templates without voice and positioning produce recognizable graphics with unrecognizable meaning.

Oct 2, 2026Studio POVAlgorithm & Culture

Barthes semiotics still explain brand myth

Brand semiotics via Roland Barthes: myth builds second-order meaning from signs. Still useful for reading campaigns and packaging.

Sep 30, 2026Studio POVProcess Lens

From research to wireframe: what the first two weeks look like

Brand web design process weeks 1-2: competitive read, positioning draft, verbal direction, then wireframes commit narrative architecture.

Sep 29, 2026Studio POVAlgorithm & Culture

Gen Z dances with the algorithm on TikTok

Gen Z social media practice co-authors identity with TikTok and Instagram algorithms. Performance and ranking shape self-presentation.

Sep 25, 2026Studio POVAlgorithm & Culture

Spotify playlists shape taste before you notice

Algorithmic curation on Spotify reshapes taste and production together. Playlists co-author what listeners discover.

Sep 22, 2026Studio POVAlgorithm & Culture

Algorithmic culture started before the internet

Algorithmic culture predates Silicon Valley. Ted Striphas traces how computation entangled with language and print centuries earlier.

Sep 18, 2026Studio POVEthnography Notes

Corporate ethnography meets strategy consulting

Corporate ethnography bridges cultural insight and business strategy at scale inside firms and consultancies.

Sep 15, 2026Studio POVEthnography Notes

The P&G India lesson: ethnography beats surveys

Ethnography case study: P&G India hand-washing research found low-foam preference surveys never captured.

Sep 11, 2026Studio POVEthnography Notes

Netnography is how you study digital technocultures

Netnography marketing uses Kozinets' six-movement framework to study what people do online, not what they say in surveys.

Sep 8, 2026Studio POVEthnography Notes

Surveys miss 80% of consumer decisions

Ethnographic market research catches subconscious drivers surveys miss. Immersion beats self-report for brand and product decisions.

Jul 8, 2026Studio POVProcess Lens

Why strategy should come before the sitemap

Brand strategy before web design sets what every page must say. Positioning and verbal identity come first; sitemaps and wireframes follow settled meaning.